Google Search Detects 20 Times More Scams with New AI ...
Google is enhancing its defenses against online scams using AI technologies across Search, Chrome, and Android. The newly released "Fighting Scams in Search Report" highlights how AI has enabled Google to detect and block hundreds of millions of scam pages daily, achieving a 20-fold increase in scam detection. This advancement helps ensure users receive legitimate search results and protects sensitive data from malicious sites.
AI-Powered Scam Detection
In Search, AI analyzes vast amounts of web content to identify coordinated scam campaigns and emerging threats, significantly reducing scams impersonating airline customer service by over 80%. This proactive approach to identifying and blocking scams contributes to a safer online environment for users.
Enhanced Protection Mode
For Chrome users, the Enhanced Protection mode of Safe Browsing now utilizes Gemini Nano, an on-device large language model (LLM), offering advanced safety against phishing and scams. Users benefit from double the protection compared to Standard Protection, with real-time insights on risky websites that adapt quickly to new scam tactics.
Combatting Spam and Scam Tactics
Google has introduced new AI-powered warnings in Chrome on Android to alert users to potentially malicious notifications, providing them with the option to unsubscribe or view blocked content. Additionally, on-device AI-powered Scam Detection in Google Messages and Phone for Android users target sophisticated scams through calls and texts, enhancing user safety.
Commitment to User Safety
Google remains committed to leveraging AI advancements to enhance user safety and combat evolving scam tactics. By continuously improving detection capabilities and implementing proactive measures, Google aims to create a more secure online experience for all users.
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