Why Indian Businesses are Embracing ChatGPT
ChatGPT, an artificial intelligence chatbot, was released by American research lab OpenAI in November 2022. It has already gained a strong following in India, with several companies rushing to adopt it.
Air India is one of the companies that intend to use ChatGPT to modernize its digital systems. Tata Consultancy Services is also working on similar generative AI tools that can produce content like text, imagery, audio, and synthetic data for enterprise solutions.
What makes ChatGPT so attractive to companies, and how will it drive business?
The Integration of ChatGPT into Contentstack’s Headless CMS
Contentstack, a platform that helps businesses create personalized content for audience engagement, has integrated ChatGPT into its "headless content management system." This integration helps businesses create content for delivery through multiple channels such as websites, mobile apps, and wearables. With a few clicks, the AI assistant allows teams to quickly create summaries, outlines, metadata tags, descriptions, headlines, and even full-length keyword-optimized blogs.
Nishant Patel, founder, and Chief Technology Officer of Contentstack, says ChatGPT allows teams to “create brand and tone-specific content in seconds.” The one-click integration of ChatGPT into Contentstack’s headless CMS saves clients time and cost.
Gamut of Capabilities Offered
A critical point of interest in ChatGPT and related generative AI technology is the gamut of capabilities it offers to those who code. Some companies have adopted GPT-4, OpenAI’s latest multimodal large language model (LLM), which is a machine learning model that uses deep learning algorithms to process and generate human language. It can perform specific tasks such as language translation, summarization, and answering questions, among others.
For instance, data analytics firm Tredence uses ChatGPT on its AI-driven platform, ATOM.AI, to help clients and its employees achieve productive coding. This has helped the company see productivity gains in its environment.
The Advantages of ExoMind
Exotel, a customer engagement platform, recently launched ‘ExoMind,’ a product powered by the AI and machine learning models of GPT-4. It describes itself as ‘model-agnostic’ and has built connectors to various systems to ease the ingestion of data. They run LLMs on the data, which can be exposed via bots, APIs, or question-answering interfaces, making the conversations more context-aware and leading to fewer misunderstandings for a better user-experience. These bots can be deployed instantly with better coverage of the questions that can be answered, significantly reducing the time required to build a rule-based bot.
Final Words
Several Indian companies are already adopting ChatGPT, and it may be safer for others to join the wave than risk going under. The integration of ChatGPT into the systems of companies has significantly reduced the time required to create content, making it more cost-effective and faster to execute. The adoption of GPT-4 and related LLM technology by companies has also helped productivity gains and improve the user experience.
