How to Prepare for Using ChatGPT and Generative AI in Content Marketing
Artificial Intelligence (AI) tools are revolutionizing content marketing, providing marketers with creative ideas and saving them time. With the emergence of generative AI tools like ChatGPT and DALL-E2, marketers can even generate imagery and video content for their brand. However, using these tools presents risks such as inaccuracies, copyright infringement, and plagiarism.
The Impact of Generative AI on Content Marketing
Generative AI is changing content marketing forever as it has the largest impact on ideation, saving time, and generating content. According to a recent 2022 Aira survey of marketers worldwide, 58.9% of respondents stated that they already used AI tools to optimize their existing content. The most effective ways ChatGPT and other generative AI tools enhance content is through:
- Repurposing existing content to create related content
- Personalizing content by tracking buyer and customer behavior
- Creating high-ranking content by generating millions of competitive keywords
- Testing content to determine which yields the best results.
Even though AI content is on the rise, only 13% of marketers in the Aira survey think AI content is already indistinguishable from human content. Thus, it is unlikely that generative AI will be able to fully replace content marketers, especially in creating original, brand-specific, authoritative, and publish-ready content.
Preparing for Using ChatGPT and Generative AI in Content Marketing
Marketers can still capitalize on using ChatGPT and AI tools for content creation. To do so effectively, it is essential to:
- Craft a content strategy
- Leverage the right resources by selecting the appropriate AI tools
- Test content performance and adjust strategy accordingly
- Conduct research to find out the nuances of your target audience
- Add the human element whenever possible.
While generative AI tools can enhance content creation, marketers must approach its usage with careful consideration. The risks of inaccuracies, copyright infringement, and plagiarism remain real factors, but with proper preparation, generative AI can make content creation faster and more efficient.
