Moves: Protecting Your Brand in an Age of ChatGPT
ChatGPT is a powerful platform that is changing the way we find and consume information. According to South Florida tech veteran Ralph Musgrove, chatbots like ChatGPT will soon become the primary way of searching on the internet. However, this new technology also poses a threat to companies' reputations. Users who search for a company and receive inaccurate or negative information may form a negative opinion of the brand. Worse, if a brand does not show up in search results, they may be overlooked entirely.
These concerns are what inspired Musgrove to create reputation management platform, Moves. The startup enables brands to manage the story that chatbots tell about them. Once a brand is verified through Moves' rigorous onboarding process, they can sign up for a subscription to the service. Moves then walks them through a decision tree that outlines a typical conversation a potential customer might have with a chatbot about the company.
Moves uses a unique algorithm – which Musgrove kept secret – to influence the information that chatbots provide about the brand. By doing so, Moves can help companies maintain a positive brand image in the age of ChatGPT.
For the past year, Musgrove and his team at Moves have been building the technology that would lead them to the forefront of chatbot-based reputation management. Moves was originally founded three years ago as a platform to provide AI-powered insights to influencers about what they should tweet and when. However, Musgrove identified chatbots as a growing technology and pivoted his company's focus towards reputation management.
Musgrove is excited to be the first to market with this kind of technology. He draws a parallel between this time and the dot-com boom of the 90s, saying, "In the 90s, we felt like we were inventing the industry. And now what I’m most excited about is that I believe we will be first to market."
As chatbots become increasingly prevalent, companies must adapt to protect their brands. With Moves, companies can rest assured that the information chatbots provide about them accurately reflects their brand image.
