Monday S.E.O's - Meta Data, Open AI Advancements & Website Hosting
In my years of experience as a principal consultant, I have seen many websites miss out on the basics of SEO, with one of the most common mistakes being poorly structured Meta Titles and Descriptions.
What are Meta Titles & Descriptions?
Meta Titles - Meta titles, or title tags, are the titles for each page on your website that are displayed in Google search results and on the search tabs at the top of your browser.
Meta Descriptions - Meta descriptions are the text that appears below the title in the search results. They serve as a brief summary of what the page is about and entice users to click through to your website.
Best Practices
When creating your titles and descriptions, ensure they are relevant to your target audience and optimized for search engines.
Meta titles should be concise, around 50-60 characters, to avoid cutting off in search results. Include specific keywords while maintaining quality.
Meta descriptions can be 50-160 characters long. Make them unique, relevant, and include a call to action to encourage clicks.
Why Bother?
While meta descriptions may not directly impact rankings, they play a crucial role in increasing click-through rates. Well-crafted meta titles are essential for SEO as they help Google understand the content of your page and improve your ranking.
In recent developments, OpenAI's ChatGPT has partnered with The Financial Times to reference licensed content in query results, potentially driving more traffic to quality journalism.
How Does This Affect SEO
This partnership emphasizes the importance of digital PR alongside SEO. It could lead to more media outlets partnering with AI to drive traffic and enhance brand recognition.
If you are considering changing your website host, factors like site speed, hosting types, and server up-times can impact your SEO performance. Ensure minimal disruption during the transition.
Stay tuned for more insights on SEO and digital marketing strategies!
