The New Samsung Bixby with Gen AI to Rival with ChatGPT
Samsung has announced plans to significantly upgrade its voice assistant, Bixby, with generative AI capabilities later this year. This move aims to position Bixby as a formidable competitor to other AI-powered assistants like ChatGPT, Google Gemini, and Apple’s Siri.
Enhanced Capabilities
The upgraded Bixby will be powered by Samsung’s proprietary large language model (LLM), known as Samsung Gauss. This AI enhancement is expected to make Bixby more conversational and capable of handling complex, multi-step tasks across various apps. Since its debut in 2017, Bixby has offered features such as live translations and restaurant recommendations, but it has struggled to keep pace with its competitors. The integration of generative AI is seen as a crucial step in redefining Bixby’s role and capabilities within Samsung’s ecosystem.
Strategic Integration
Samsung’s decision to enhance Bixby with generative AI aligns with its broader strategy to incorporate advanced AI features across its product lineup. The company has already introduced several AI-powered tools under the “Galaxy AI” initiative, including features like Circle to Search, Live Translate, and Generative Edit, starting with the Galaxy S24 series earlier this year.
Future Updates
The new Bixby is expected to debut alongside the One UI 7 update, which is slated for release later this year. This update will likely coincide with the launch of the Galaxy S25 series, providing a platform for Samsung to showcase Bixby’s enhanced capabilities. The upgraded Bixby will not only support smartphones but also extend its functionality to smartwatches, TVs, and home appliances within Samsung’s ecosystem.
Improved User Experience
TM Roh emphasized that the integration of generative AI will enable more natural conversations and improve Bixby’s interface, making it a more effective and versatile assistant. Samsung’s commitment to supporting multiple voice assistants on its devices, including Google Gemini, ensures that users will have a diverse array of AI options to choose from.
As Samsung prepares to roll out these advancements, the company is poised to strengthen its position in the competitive AI landscape, offering users a more powerful and intuitive digital assistant experience.
