Apple to Add Generative AI Image and Text Tools to Software, Cuts Deal with OpenAI
Apple is set to revolutionize the tech industry by introducing generative artificial intelligence to the masses through its new offering, "Apple Intelligence." This suite of AI tools and features will be seamlessly integrated across all Apple operating systems, including iPhones and Macs. The company's latest innovation includes cutting-edge Gen AI technologies like LLM-powered text writing, editing, and AI-generated images.
Integration of Gen AI Tools
As part of Apple's push into the AI realm, the company has announced a groundbreaking partnership with OpenAI. This collaboration will see the integration of OpenAI's ChatGPT chatbot into Apple's Siri and other applications. At the recent Worldwide Developer Conference in Cupertino, California, Apple unveiled its plans to incorporate AI tools into its software, catering to the needs of millions of users.
Key Features of Apple Intelligence
On the text front, Apple is introducing a tool called "Rewrite," which utilizes LLM technology to assist users in proofreading, editing, and revising their written content across various mediums.
Additionally, Apple will be integrating ChatGPT throughout its system, enabling users to generate content seamlessly.
Apple will also introduce a selection of Gen AI image products, including the "Image Playground" app, which offers three distinct styles: Animation, Illustration, and Sketch.
Implications for Hollywood and Beyond
Apple's foray into AI with the launch of Apple Intelligence is poised to reshape industries, particularly Hollywood. The use of Gen AI applications has sparked both curiosity and apprehension within the entertainment sector.
While concerns have been raised about AI-generated scripts, it is evident that AI tools will play a crucial role in supporting creative endeavors.
