Alphabet (GOOGL) Brings Gemini AI to Third-Party Smart TVs at CES 2025
Alphabet recently announced at CES 2025 that it will be integrating its advanced Gemini AI into third-party televisions that are powered by the Google TV operating system. This move by Alphabet, represented by GOOGL, involves bringing their cutting-edge AI technology, Gemini, to Google Assistant on third-party TVs. The introduction of this upgrade during the CES 2025 conference aims to enhance user experience through more natural voice commands, improved content search capabilities, and deeper integration with YouTube.
Enhanced User Experience
With this integration, users will no longer need to repeatedly say "Hey Google" before each command when interacting with their TVs. Alphabet is also equipping Google TV devices with far-field microphones, enabling users to easily give voice commands without the need for a remote control. Furthermore, users will have the convenience of accessing content stored on Google Photos directly from their TVs. These enhancements are expected to roll out by the end of 2025 and will be available on popular smart TV models from Sony, represented by SONY, Hisense, and TCL, represented by TCLHF.
Always-On Mode and Future Developments
During the conference, Google also previewed a new "always-on" mode for selected TVs, which utilizes sensors to detect the presence of a nearby user and display relevant information. TCL is set to be the first manufacturer to introduce this feature in late 2025, followed by Hisense in 2026.
Advantages and Market Expansion
The integration of Gemini AI into third-party TVs offers Alphabet several advantages. It allows the company to gather data on user preferences and behaviors from a broader range of devices, which can then be utilized to enhance AI algorithms, improve product offerings, and introduce new features. Moreover, incorporating advanced AI capabilities into third-party TVs enables Alphabet to expand its market presence by collaborating with TV manufacturers. These endeavors can also strengthen the company's position in the competitive TV operating system market, which includes competitors such as Samsung, Amazon, and Roku.
Market Outlook
On Wall Street, Alphabet (GOOGL) maintains a Strong Buy consensus rating, with 24 Buy ratings and seven Holds assigned in the last three months. With an average price target of $212.93, analysts foresee an 8.16% upside potential for Alphabet. To explore more Alphabet analyst ratings, you can visit the Alphabet price target forecast.
