BMW and MINI will introduce AI to listening to customers' voices
BMW Group Korea announced on the 26th that it will introduce an artificial intelligence (AI)-based customer opinion analysis and visualization system developed by Work Combine, a BMW-fostered startup, to BMW and MINI communication centers. BMW Group Korea is the first company in the imported car industry to use AI to improve customer service.
Revolutionizing Customer Service with AI
Work Combine, an AI and data analysis startup in the mobility sector, has developed a "BMW VoC Analysis Dashboard" system that analyzes and visualizes customer opinions received through customer centers.
The analyzer classifies and analyzes the customer's sound collected by the customer center into open AI (GPT-4o and GPT-4o mini) and provides it in the form of a web page. Through this innovation, BMW Group Korea aims to enable its executives and employees to easily access and understand customer opinions and key insights.
An official from BMW Group Korea highlighted, "We will introduce this system to BMW and MINI communication centers to quickly and accurately assess customer opinions and complaints, allowing us to proactively enhance our customer service."
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