Mindshare | LinkedIn
Mindshare is a media services company that accelerates Good Growth for its clients in the age of transformation. Good Growth is business growth that is enduring and sustainable whilst also helping to shape society and the world for the better. We accelerate Good Growth for our clients by using Precisely Human Intelligence that combines data science and behavioural science to understand consumers and their motivations better and we act on that intelligence through the intentional use of media, connecting brands with consumers around their shared values. We were the first purpose-built company created by WPP and today our 10,000 people operate in 116 offices in 86 countries, helping to drive Good Growth for our clients, our people, the industry and the world.
External link for Mindshare:
Rose Court, 2 Southwark Bridge Road, London, England SE1 9HS, GB
57 Rue de Villiers, Neuilly-sur-Seine, IdF 92200, FR
Western Express Highway, Mumbai, Maharashtra 400063, IN
498 7th Ave, New York, NY 10018, US
Charcas 5051, Buenos Aires City, Buenos Aires Autonomous City 1425, AR
Insights on Smarter Data
We asked Daniel Hulme, WPP's Chief AI Officer and CEO Satalia, to share his thoughts on the power of smarter data in the age of predictive commerce. Leveraging AI and data transparency can unlock the potential for predictive commerce, leading to more efficient marketing strategies that drive business growth.
Immersive Consumer Experiences
Exploring immersive consumer experiences and the integration of retail and entertainment, brands are focusing on creating seamless consumer journeys across various touchpoints. By prioritizing consumer experience and innovative strategies, brands can engage with their audiences in new and impactful ways.
Inclusivity and Diversity
"To create real change, everyone needs to be a part of it. If done right, we can reverse the invisibility and misperceptions of older women — and reap all the benefits of what this diverse group has to offer." - Nancy Hall, Mindshare USA CEO.
Latest Industry News
From OpenAI's SearchGPT to Meta's advancements in AI models and Reddit's Lead Gen Ads, the industry is witnessing rapid developments in technology and marketing strategies. TikTok's focus on in-stream shopping is reshaping the e-commerce landscape, highlighting the importance of staying updated on the latest trends.
Future of Healthcare Marketing
The future of healthcare marketing is closely tied to AI, as demonstrated at WPP's aiDays event. Marketers in the healthcare industry are leveraging AI to drive innovation and enhance patient experiences, paving the way for more personalized and efficient healthcare services.
Executive Leader Recognition
Congratulations to Maria Grivas, CEO of Mindshare Australia & New Zealand, for being shortlisted as Executive Leader of the Year. Recognitions like these underscore the importance of leadership and mentorship in driving success within the industry.
