Social trends for businesses in 2025
As businesses strive to remain competitive in the ever-evolving marketplace of 2025, staying ahead of social trends is crucial. Consumer preferences and behaviors can change rapidly, making it essential for businesses to adapt. Meta has identified six key social trends intersecting with businesses on its platforms which include generative AI, business messaging, creators, video, threads, and cross-border shopping.
Generative AI and Business Messaging
In Vietnam, businesses should focus on leveraging generative AI tools such as Meta's ad creative tools and AI assistant for enhanced content creation and campaign efficiency. Business messaging, particularly through tools like Messenger's Discovery features, has shown potential for generating high-quality leads and strong ROI.
Enhancing Customer Engagement through Messaging Platforms
By utilizing messaging products offered by Meta, businesses can build stronger customer relationships and drive high-quality leads. Features like live streaming tools and private messaging during livestreams can improve purchase decisions and engagement.
Role of Short-form Videos in Marketing Strategies
Short-form videos, especially on platforms like Reels, play a crucial role in driving engagement and conversions for businesses in Vietnam. Integrating video content into marketing strategies can lead to increased purchase likelihood among users.
Leveraging Threads for Enhanced Presence
Threads, popular among young audiences like Gen Z in Vietnam, can be utilized by businesses to share authentic content and engage with a broader range of audiences. Tailoring content to match Gen Z interests can enhance brand visibility.
Cross-border Shopping Opportunities
Globally, cross-border eCommerce is expected to grow significantly, driven by the desire for higher-quality products and unique brands. Businesses can establish cross-border commerce operations using AI virtual assistants and targeted campaigns to support customers across different regions.
