5 Ways Microsoft is Supercharging Ads with LinkedIn Insights

Microsoft 'Performance Max' ads get access to LinkedIn Insights

Microsoft is enhancing their performance max ad tool with LinkedIn profile insights, aiding in audience targeting based on LinkedIn data. Improvements in reporting through better audience segment data tracking, new conversion value rules for real-time adjustments, and a revamped customer acquisition goal strategy for bid adjustments round out their update.

News Highlights

Here is a summary of the top 5 news items from Week 2, Feb 2025:

1. Meta AI’s new Language Program & Advantage+ ads features
   Source: Meta | AI
2. Google builds new AI features into ‘Workspace for Nonprofits’
   Source: Google
3. LinkedIn videos get new features & better discovery options
   Source: LinkedIn
4. YouTube enables TikTok migration; expands Community access
   Source: YouTube | X
5. Microsoft ‘Performance Max’ ads get access to LinkedIn Insights
   Source: Microsoft

Microsoft is constantly innovating to provide advertisers with more tools and insights to enhance their advertising strategies.

With the latest updates, advertisers using Microsoft ‘Performance Max’ ads can now leverage LinkedIn insights for more effective audience targeting.

Stay Updated with Microsoft Advertising Strategies

For more details on how to make the most of Microsoft ‘Performance Max’ ads and other advertising tools, stay tuned to the latest updates from Microsoft Advertising.

Keep exploring the various features and options available to optimize your ad campaigns and reach your target audience more efficiently.

Understanding the differences between Microsoft 'Performance Max', 'Smart Shopping', and 'Standard Shopping' can help you choose the right advertising strategy that aligns with your business goals.