3 Ways to Unlock the Potential of ChatGPT
The internet was taken by storm when ChatGPT, OpenAI’s artificial intelligence tool, was introduced in 2023. The program’s ability to respond to questions and provide answers was extraordinary. However, its potential to construct texts with natural human flow was the real game-changer for businesses.
Set Realistic Expectations
Before you start using ChatGPT, it’s important to set realistic expectations. It’s not a comprehensive solution for text-based content creation and should not be used as a magic bullet. Regurgitating data from the web in a more approachable, paraphrased format might help with readability, but it shouldn’t be the only tool in your arsenal.
ChatGPT should be used at the beginning of the creative process to kickstart the generation of content. Ted Chiang, writer for The New Yorker, noted that ChatGPT’s ability to repackage data doesn’t imply learning or inherent understanding. It's important to do your research and find the right questions to answer to arrive at a good result.
Bring Relevant Data to the Table
Like with freelance writers, it’s important to provide ChatGPT with relevant data if you want an informed piece of content. Make sure that you have the complete picture of the information that you want to share before you ask the program to compose a text. Well-structured prompts are critical to getting good output from a large language model like ChatGPT. Utilize tools like MarketMuse’s Questions to get the right data points and ensure that the output answers important questions that the reader would want.
Use ChatGPT as a Creative Partner
ChatGPT is your creative partner, not a hack or a shortcut. Use its abilities to streamline the content creation process. The program’s strength lies in beginnings, not in the polished final copy. Use it to generate creative ideas and begin the writing process. Forbes Council Member Nick Leighton warned that copying and pasting ChatGPT is technically plagiarism and might hurt your search engine rankings.
If you can set realistic expectations, bring relevant data to the table, and use ChatGPT as a creative partner, you can unlock the tool’s potential to improve your business’s content needs.
