Meta to mark AI, deepfakes to shield election integrity | The Irrigator ...
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Combatting Misinformation
Meta, the parent company of Facebook, Instagram and Threads, will require posts generated by artificial intelligence or digitally manipulated to carry a disclaimer. It follows concerns that realistic deepfakes - digitally altered images, video, or audio that are becoming harder to detect - could be used to spread disinformation and fake news during the election campaign.
Photorealistic content in ads created by Meta AI will carry a label, as will generated images users post to Facebook, Instagram, and Threads from various platforms.
Ensuring Accountability
More prominent labels will be added to altered images, video, or audio that create a high risk of deceiving the public on matters of importance, according to Meta. Ads that do not adhere to these guidelines will be rejected, and repeat offenders will face penalties.
Advertisers running ads related to social issues, elections, or politics must include authorizations, including a "paid for by" disclaimer accessible on Meta's publicly available library. Training sessions are conducted with candidates and political parties before the election to ensure they have the necessary authorizations during the campaign.
Monitoring Election Integrity
Meta has been analyzing elections worldwide and found that concerns about the rampant spread of deepfakes and misinformation did not materialize significantly. The company is actively working to track coordinated foreign influence operations and has taken down over 200 of these networks since 2017.
Misinformation that could lead to imminent physical harm or election interference will be removed following Meta's policies. The company is collaborating with fact-checking organizations like Agence France-Presse and Australian Associated Press to label and limit the distribution of debunked posts.
Meta is also working with the Australian Electoral Commission to provide voters with verified information across its platforms. Users will receive reminders to vote on polling day.
Australian Associated Press
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