Meta to mark AI, deepfakes to shield election integrity | The Border ...
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Combatting Misinformation
Meta, the parent company of Facebook, Instagram and Threads, will require posts generated by artificial intelligence or digitally manipulated to carry a disclaimer. It follows concerns realistic deepfakes - digitally altered images, video or audio that are becoming harder to detect - could be used to spread disinformation and fake news during the election campaign.
Photorealistic content in ads created by Meta AI will carry a label as will generated images users post to Facebook, Instagram, and Threads from various platforms.
Ensuring Election Integrity
More prominent labels will be added to altered images, video or audio "that creates a high risk of deceiving the public on a matter of importance", Meta said. Ads that don't adhere will be rejected, and repeat offenders will face penalties.
Education and Prevention
Training sessions are run with candidates and political parties ahead of the election to ensure they have the correct authorizations during the campaign. Analysing other elections worldwide, Meta found concerns about the rampant spread of deepfakes and misinformation didn't materialize in a significant way.
Global Efforts
The company is also working to track coordinated foreign influence operations and says it has taken down more than 200 of these networks since 2017. Misinformation that could lead to imminent physical harm or election interference will be removed per Meta's policies.
Connecting Voters
It is also working with the Australian Electoral Commission to connect voters to verified information across its platforms, the company said. Users will receive a reminder to vote on polling day.
