ChatGPT's Rising Traffic Versus Other Top Websites [Infographic ...]
No matter how you look at it, ChatGPT has had a transformative impact on web usage trends and the broader tech industry. While generative AI tools like ChatGPT have been in development for years, no one had launched a user-friendly, conversational AI interface like ChatGPT before, quickly making the app synonymous with the new tech.
Other AI models may be improving and likely already surpass ChatGPT in capacity and capability, but the first-mover advantage has been significant for the platform, as highlighted in this latest overview from Visual Capitalist.
Web Traffic Comparison
The chart below compares the web traffic data of the top 10 websites in April, as recorded by SimilarWeb. According to Visual Capitalist:
“The ChatGPT.com site saw a 13% increase in monthly traffic in April 2025, with features like image generation picking up popularity. Meanwhile, other most-visited websites like Google, YouTube, and Facebook all saw their monthly traffic decline in April. Wikipedia saw the sharpest fall at -6.1%, potentially signaling a slowdown in research activity or competition from AI-powered tools like ChatGPT. Social media site X.com (formerly Twitter) followed with a -5.2% change in monthly traffic.”
Despite the availability of many other AI alternatives, ChatGPT is still gaining traffic and becoming a key source of information for many users, reflecting the evolving paths of online discovery and the increasing use of AI across various fields.
It’s essential to consider the implications of these trends for user behaviors and how they relate to marketing approaches. Understanding these shifts can be crucial for optimizing strategies in a digital landscape influenced by AI technologies.
