NJBIZ panel delves into how businesses can leverage AI - NJBIZ
As part of NJBIZ’s latest virtual discussion, executives at New Jersey-based companies delved into ways that businesses can incorporate artificial intelligence to improve efficiency, boost productivity, save money, enhance customer service or identify new revenue streams.
Artificial Intelligence Panel Discussion Highlights
Moderated by Editor Jeffrey Kanige, the Jan. 14 panel featured Tim Guim, founder and CEO of PCH Technologies; Dee Marshall, CEO and managing partner of Diverse & Engaged; and Judy Sailer, director of Learning and Development at Primepoint.
During the 90-minute roundtable discussion, panelists addressed factors to consider regarding the technology, such as how to roll it out to teams – including the need to establish clearly defined policies and procedures guiding usage.
Insights on Leveraging AI for Business
Marshall described AI as “a power and empowerment tool” that can help businesses improve their competitive advantage. She emphasized the importance of using AI to work smarter, not harder, in order to remain relevant in the rapidly evolving business landscape.

Guim highlighted the various ways businesses can leverage AI, from enhancing workforce development to optimizing costs and creating new revenue streams. He compared AI to having "unlimited interns" to perform tasks more efficiently.
Security and Policy Considerations
Both Guim and Sailer emphasized the importance of maintaining secure practices when implementing AI technologies in business operations. They stressed the need for clear policies, ethical considerations, and employee education to ensure responsible and effective use of AI.
Sailer emphasized the need for human oversight despite the advanced capabilities of AI, highlighting the potential risks of relying solely on automated processes.
For a more detailed recap of the panel discussion, readers can look forward to the Feb. 27 issue of NJBIZ.
Click here to register and watch the full panel discussion!




















