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Thoughts on Creative Exploration and AI
L'une de mes craintes n'est pas les nouvelles technologies, c'est une nouvelle génération qui abandonne l'exploration créative qui mène à la croissance créative. Oui, privilégier la quantité VS la qualité, juste pour produire, diffuser plus et plus vite. C'est ce qui amène à l'abrutissement par le contentement du peu, la satisfaction du creux.
Every day, more AI videos descend onto our feeds, like a pack of New York rats on an open trash bag. One thing that's missing from many is an idea, crafted storytelling, and a reason for someone to care.
The AI bandwagon is so heavily laden, its axles must be straining under the weight.
When a skill becomes a commodity, substance, and true brilliance become the valued currency. This is all good news for the thinkers and creatives, and for agencies and clients who understand and embrace this.
The Future of Creativity and AI
One of my fears is not new technology, it's a new generation letting go of creative exploration which leads to creative growth. The art of creative discovery. Pushing buttons doesn't compare to rolling your sleeves up and making something from scratch, thinking it out, either on your own or with a team.
I'm not Anti-AI, I've made projects with it, I love new technology, but any tool, in the wrong hands, won't produce something great.
The creative future belongs to people passionate about their chosen creative craft, ones who want to make something new and choose from an arsenal of tools at their disposal, not just one.
“Mystery is at the heart of creativity. That, and surprise...As creative channels, we need to trust the darkness.” - Julia Cameron
Join the Conversation
If you're interested in discussing further, feel free to connect with me on LinkedIn or drop me an email.
Remember, creativity thrives in the hands of those who dare to explore beyond the ordinary.
