How To Rank in ChatGPT in 2025 (with Proof)
The marketing landscape is evolving rapidly, and it's essential to stay ahead of the curve. With the rise of ChatGPT and its increasing user base, businesses now have a new opportunity to enhance their visibility, brand awareness, and sales through this platform.
Unlike traditional search engines like Google, ChatGPT operates on a different algorithm, focusing on Generative Engine Optimisation (GEO) rather than just SEO. To succeed in ranking on ChatGPT, businesses need to adapt their strategies to meet three key criteria:
Optimise for Web Search
ChatGPT relies on Bing for web searches, so it's crucial to ensure that your content performs well on this platform. While traditional SEO principles still apply, there are nuances to Bing's preferences that businesses need to address.
Create Content for ChatGPT
ChatGPT values data-rich and structured content that includes statistics, data points, and genuine first-hand experiences. By providing valuable insights and information, your content becomes more likely to be referenced by ChatGPT.
Establish Digital Presence
Having a widespread digital presence across various platforms and publications is key to increasing your chances of being recommended by ChatGPT. This not only strengthens your digital PR strategy but also helps position your brand strategically in the market.
Successful businesses on ChatGPT are those that understand the platform's unique requirements and tailor their content and strategies accordingly. By following these actionable steps and real examples, you can position your business for success in the ChatGPT era.
