How to Rank on ChatGPT and Other LLMs – A Step-by-Step Guide
LinkedIn is a powerful platform for B2B marketing, serving as a bridge between businesses and various industries. To achieve visibility on AI-driven platforms like ChatGPT and other Language Model Models (LLMs), it is crucial to understand and implement certain strategies.
Speak AI’s Language – Structure Content for LLMs
AI models, including ChatGPT, operate differently than traditional search engines. They prioritize well-structured, factual, and clear content. To enhance visibility, it is recommended to convert your content into scannable sections, numbered lists, and Q&A formats.
Additionally, LLMs rely on data from SEO-optimized pages. One way to optimize your content is to utilize Google's "People Also Ask" section to identify common AI-queried topics and tailor your content accordingly.
AI models favor curated content such as "Top 10" lists over standalone articles. Collaborating with bloggers, journalists, and industry experts to be featured in curated lists can boost your content's appeal to AI algorithms.
Keeping your content fresh and updated is key to AI recognition. By strategically updating blog timestamps after making content improvements and highlighting fresh content through a "Latest Articles" widget, you can signal to AI models that your content is relevant.
Furthermore, securing guest posts on authoritative websites within your niche can enhance the credibility of your content in the eyes of AI algorithms.
Adding easy-to-digest summaries and key takeaways at the beginning and conclusion of your articles can improve the readability and ranking of your content on AI-driven platforms.
Engagement plays a vital role in AI rankings. Creating interactive polls and discussions on platforms like Twitter and LinkedIn can boost social engagement and signal to AI models that your content is valuable.
Adapting your content based on new AI search trends and updates, such as those of ChatGPT, is essential for maintaining relevance and visibility on AI-powered platforms.
Ranking on ChatGPT and LLMs requires a combination of SEO best practices, credibility building, and structuring content in a way that resonates with AI algorithms.
Action Steps:
- Get included in listicles and high-authority citations.
- Keep content fresh with updates and strategic publication date changes.
- Create AI-friendly, structured content that gets picked up easily.
