Opticon 2024 San Antonio Highlights by Niteco | Niteco
As the world’s largest Optimizely-certified partner, with over 120 certified experts and thousands of successful projects delivered, Niteco had a strong presence at Opticon 2024, hosted in vibrant San Antonio. This year’s event showcased Optimizely’s commitment to innovation, driving better results for marketers, and solving challenges in an increasingly complex digital landscape. Here's what we, as digital strategists and marketers, learned from this insightful forum.
The Rise of AI in Marketing
Remember when the word "AI" would send marketers running for cover? Every CEO had a new "groundbreaking" AI idea, and we’d think, “Great, another thing I have to pretend to understand!” Well, guess what? AI isn’t just a buzzword anymore—it’s taking over in the best way possible. Enter Google Gemini integration, making Optimizely’s AI agent, Opal, smarter than ever. Now, we’re not just talking about AI helping with keyword research or spitting out content briefs. With Gemini, Optimizely CEO Alex Atzberger promised to deliver automation of an entire workflow. That means less time sweating the small stuff and more time being the creative genius you always knew you were. AI is officially the overachieving intern we’ve all been waiting for.
Industry-Specific Solutions
The introduction of HIPAA-ready Optimizely One signals a pivotal move into the healthcare sector, providing secure, privacy-compliant solutions. Optimizely also released tailored offerings for manufacturing and distribution, built for B2B, large cart support, customer hierarchies, and more. At Niteco, we understand the unique challenges of these industries and are excited to leverage these capabilities to create seamless, high-performance experiences for our clients.
Optimizely Personalization Beyond CMS
Optimizely’s personalization as a standalone product removes the dependency on Optimizely CMS, allowing businesses using any CMS to benefit from its powerful personalization features. Personalization is now free to roam across any CMS, which means you don’t need to be in the Optimizely ecosystem to make it work. Whether you’re on WordPress, Shopify, WooCommerce, Sitecore, Adobe, or some obscure CMS, Optimizely Personalization can still deliver tailored experiences to your users.
Enhancements in Optimizely CMS
Marketers, rejoice: the new visual builder in Optimizely CMS is like Canva on steroids. You get drag-and-drop functionality that makes content creation feel less like a chore and more like playtime. Along with that are the new CMS-optimized Graph capabilities, improved headless application support, and updated integration and content API framework. Niteco’s OMVPs are already geeking out over this, finding new ways to deliver maximum ROI to our clients. Stay tuned!
Optimizely Commerce Advancements
The Optimizely Commerce roadmap unveiled two key offerings, showcasing Optimizely’s dedication to keeping businesses ahead of the curve in today’s fast-paced digital world.
Netspring Acquisition and Experimentation Improvements
The Netspring Acquisition by Optimizely aims to connect siloed data warehouses for real-time insights and slick visualizations. Additionally, the introduction of Contextual Multi-armed Bandit makes experiments smarter, adapting to various factors for optimal results. Optimizely Experimentation also released more prebuilt templates and compound metrics for enhanced KPI tracking, making experimentation less like guesswork and more like science.
Unlocking Innovations with Niteco
Opticon 2024 was not just an event but a glimpse into the future of marketing technology. As a leading Optimizely partner, Niteco stands ready to help businesses unlock the full potential of these innovations. With our team of experts, we bring deep platform expertise, unparalleled project experience, and a commitment to helping clients navigate the complexities of digital transformation.
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