OpenAI tests ChatGPT-powered search engine that could compete with Google
OpenAI is currently in the process of testing a ChatGPT-powered search engine. This move could potentially position the artificial intelligence company in direct competition with Google, a search giant. This development has the potential to impact the flow of internet traffic, particularly for users seeking news and other time-sensitive information.
Preview of SearchGPT Feature
San Francisco-based OpenAI recently announced that it is rolling out a preview of the SearchGPT feature. The purpose of this release is to gather feedback from a select group of users and publishers. This initiative signifies OpenAI's foray into the realm of search engines, a domain traditionally dominated by established players like Google.
Google's AI-Generated Summaries
In a significant update in May, Google introduced AI-generated written summaries that now often feature prominently at the top of search results. The objective of these summaries is to provide quick answers to users' search queries, eliminating the need to click on a link and visit an external website for additional information. This strategic move by Google followed a year of testing with a limited user group.
However, despite Google's efforts, there have been instances of errors in the AI-generated summaries, underscoring the challenges associated with fully relying on AI chatbots for information retrieval.
Microsoft's Involvement
Microsoft, a close business partner of OpenAI, is also exploring the integration of AI-generated summaries within its Bing search engine. This indicates a broader trend within the tech industry towards leveraging AI technologies to enhance search capabilities.
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It is worth noting that OpenAI has a licensing and technology agreement with The Associated Press (AP). This partnership grants OpenAI access to a portion of AP's extensive text archives, facilitating the development and improvement of their AI-powered search engine.
