Monday 7th April 2025– Top Digital Marketing News From Last ...
Blue Thirst | PPC AgencyBlue Thirst are a Facebook & Google Ads Premier Partner Agency. Specialists in Search, Mobile, Display, Shopping, Social & YouTube campaigns. In a rapidly changing adtech environment, staying informed about new tools, policy changes, and platform features can give you an edge. From Spotify’s DV360 integration to Google’s AI reasoning leap, these updates impact how we target, automate, and analyze campaigns. Whether you’re managing paid media or strategizing performance growth, each update in this roundup presents both opportunities and new considerations for how your brand shows up online.
Spotify’s programmatic inventory now available through DV360
Spotify’s programmatic inventory is now available through DV360, bringing audio, video, and display ads into the omnichannel mix. For brands, this expands reach to highly engaged Spotify users and simplifies cross-platform execution. Implementing it means smarter audio campaigns with unified buying power and reporting across Google ecosystems. Spotify has officially launched its Ad Exchange, now accessible via Google’s Display & Video 360 platform. This partnership is a game-changer for media buyers looking to reach Spotify’s rich user base through a streamlined, familiar DSP. Advertisers can now integrate audio, video, and display ads into their programmatic strategy with the same tools used for Google and YouTube inventory.
The Spotify Ad Exchange allows campaign managers to bid via open auctions (available in 37 markets) or access curated deals via Private Marketplaces in 16 markets. The current focus is on music placements, with podcast inventory set to join the fold in the second half of 2025. Notably, Spotify’s integration isn’t limited to DV360. Partners like The Trade Desk, Magnite, and LiveRamp are already connected, with more DSPs—like Adform and Yahoo—on the roadmap.
Google pulling content from marketing emails into Search and Shopping
Starting April 3, 2025, Google will begin pulling content from marketing emails directly into Search and Shopping. This means wider exposure for promotions with no extra effort from brands. But companies must review branding consistency and data ownership to stay in control. Google is changing how marketing emails influence search visibility. By automatically extracting relevant content from promotional emails and displaying it in Search and Shopping results, Google is effectively turning inbox campaigns into discoverable content across its ecosystem.
Enhanced transparency with landing page previews in Demand Gen ads
Google now auto-inserts landing page previews into Demand Gen ads to enhance transparency and boost CTR. Visually polished landing pages become a conversion asset—not just a destination. Brands with strong UX stand to benefit, while others must upgrade or risk lower ad performance. In a quiet rollout, Google Ads introduced a feature that auto-generates screenshots of landing pages and embeds them directly into the ad creative. This new layer of visual context helps users anticipate what they’ll see post-click, which can significantly impact decision-making in the ad auction.
YouTube counting Short views on play or replay
YouTube will now count a view every time a Short is played or replayed, starting March 31, 2025. This boosts visibility metrics, allowing creators and brands to better evaluate content momentum. Strategically, it helps showcase Shorts’ reach to stakeholders and justify budget allocation. YouTube is revising how it counts views for Shorts content. Previously, a user had to watch a portion of the video for the view to register. Now, a play or replay—no matter how short—will be counted as a view.
Google allowing multiple ads from the same company on one page
Google will now allow multiple ads from the same company to appear on the same page, as long as they occupy separate ad slots. This opens up new real estate for brand dominance and retargeting tactics, provided you stay compliant. Smart advertisers will use it to outbid competitors without risking penalties. Effective April 14, 2025, Google’s revised Unfair Advantage policy permits the same advertiser to show multiple ads on one page, provided they’re in different placements.
Which of these updates will have the biggest impact on your business? Let’s discuss. Get this newsletter every Monday morning Subscribe on LinkedIn
