Apple is known to be internally discussing how to introduce open AI
Apple is reportedly in talks to incorporate open AI or anthology generative artificial intelligence (AI) models into its voice assistant Siri. The tech giant has traditionally focused on its own AI models, but this approach seems to be evolving.
Exploring External Models
According to sources cited by Bloomberg, Apple is contemplating the possibility of integrating external AI models into Siri, moving away from its current "Apple Foundation Model." The company has been testing models such as Anthropic's Claude and OpenAI's ChatGPT on cloud infrastructure.
After internal evaluations, Apple is leaning towards the Claude model as the most promising option. Discussions have reportedly begun with Anthropic, although negotiations hit a roadblock as the company demands significant annual fees. Apple is also considering alternatives like OpenAI.
Potential Impact
If Apple decides to leverage anthology or open AI technology for Siri, it would mark a significant shift in its AI strategy. The move reflects Apple's acknowledgment of the challenges it faces in the competitive landscape of Generative AI.
Originally planned for a 2024 release, Siri's AI-based version has been delayed until 2026 due to technical and implementation issues. This strategic pivot has not only impacted Apple's roadmap but has also influenced employee morale.
Notable departures, such as Tom Gunter, a prominent LLM researcher at Apple, signal the internal ripple effects of this strategic shift. Reports suggest that key members of the open-source system development team, responsible for machine learning models on Apple chips, are also considering career changes.
As Apple navigates this transformative phase in its AI strategy, the tech industry eagerly awaits the outcome of these deliberations and their potential implications on the future of Siri's capabilities.
