Social Media Updates from November 2024 - The Motion Agency
Get ready for another potential shake-up to your Instagram profile layout: Instagram is testing moving Story highlights from their current position above the profile grid into a dedicated profile tab. This change aims to simplify profiles by decluttering the main display while still keeping highlights accessible. Although the redesign could make profiles cleaner, it might also reduce visibility for highlights since they’ll no longer be as prominent. On the other hand, the dedicated tab could encourage deeper profile engagement by giving users an additional section to explore.
LinkedIn's Latest Tips for Short-Form Videos
LinkedIn shared new tips on optimizing short-form videos in its app, as it experiments with a full-screen, vertical video feed similar to TikTok. This move aligns with LinkedIn’s strategy to engage younger users and tap into the popularity of short-form video content, which has seen impressive growth. “Immersive video views” have increased sixfold quarter-over-quarter, and total video viewership is up 36% year-over-year, as reported by LinkedIn. Some of the tips that LinkedIn suggests to maximize engagement on their video feed include They also shared tips on what type of content performs best, such as workplace humor (if it’s appropriate), videos that offer standalone knowledge and industry-related content. Although this approach shows LinkedIn’s push into short-form video, it’s still an open question whether the platform has enough content suited for a TikTok-like experience.
Meta AI's Growth and Achievements
At Meta Connect, Mark Zuckerberg shared that Meta AI is on track to become the leading generative AI assistant worldwide. He highlighted a significant achievement during the latest earnings call: Meta AI has reached over 500 million users, just a year after its debut. Zuckerberg expressed confidence that the company will become the most-used generative AI assistant by the end of 2024. Meta AI is not the only contributor to the company’s growth. Zuckerberg noted that AI enhancements in feed and video recommendations have led to a 5% rise for Instagram this year and an 8% increase in time spent on Facebook. Advertisers are also capitalizing on these advancements, creating more than 15 million ads with generative AI in the past month alone. “There’s significant potential for further growth,” Zuckerberg remarked. Meanwhile, Meta’s Threads app continues to thrive, now attracting nearly 275 million monthly users. According to Zuckerberg, Threads is gaining over a million new sign-ups each day, and user engagement is also on the rise.
Threads: A tale of triumph and turmoil in the social media universe
Meta AI's growth isn't the only success story in the social media scene. Threads, a social media app by Meta, is making waves in the industry. With nearly 275 million monthly users, Threads has become a popular choice for users looking for a more intimate social experience. Mark Zuckerberg mentioned that Threads is gaining over a million new sign-ups each day, indicating a positive reception from users. The app's focus on user engagement and privacy has resonated well with the audience, leading to its increasing popularity.
Canva Create 2024 Highlights
Canva recently held its annual event, Canva Create 2024, which showcased some exciting highlights. The event, redesigned for work, aimed to inspire creativity and productivity for Canva users. Among the 10 highlights from the event were new design features, collaboration tools, and templates tailored for various industries. The redesigned Canva platform offers a seamless experience for both individual creators and teams, catering to the diverse needs of its users.
