New Ray-Ban Meta glasses have outsold previous version, Essilux ...
According to EssilorLuxottica's Chief Executive, the latest iteration of smart glasses developed by Meta Platforms and EssilorLuxottica has exceeded sales of its predecessor within a few months of its release, surpassing the previous version's sales over a two-year period.
The Ray-Ban Meta smart glasses, which were introduced to the market last October, offer users the capability to livestream directly from the glasses to their followers on social media platforms such as Facebook and Instagram. These innovative smart glasses feature Meta AI integration, providing users with real-time information about the objects they are viewing.
Success of Second Generation Smart Glasses
The initial version of smart glasses resulting from the collaboration between Meta and EssilorLuxottica faced challenges in gaining traction with consumers. However, EssilorLuxottica's CEO Francesco Milleri attributes the success of the new generation of smart glasses to the foundation laid by the first iteration, known as Ray-Ban Stories.
Milleri emphasized that evolving consumer expectations have contributed to the popularity of the second generation of smart glasses. Speaking at an event in Milan, he highlighted the role played by Meta as a key partner for EssilorLuxottica, enabling the company's brands to serve as a bridge for introducing technology to a broader audience.
Regional Restrictions and Future Prospects
While the Meta's Ray-Ban smart glasses offer advanced AI functionalities in the United States, these features are currently restricted in Europe. Milleri mentioned that the company is awaiting the implementation of the new Artificial Intelligence Act in Europe, which would impact the availability of certain AI capabilities within the region.
He expressed optimism about the potential of Meta as a strategic partner and emphasized EssilorLuxottica's commitment to facilitating the integration of technology into people's daily lives through its diverse brand portfolio.
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