WhatsApp AI Upgrade Sparks Mixed Reactions Among UK Users

Published On Thu Mar 20 2025
WhatsApp AI Upgrade Sparks Mixed Reactions Among UK Users

WhatsApp users in UK receive major upgrade months after 'hated AI' launch in US

META has started rolling out its virtual AI assistant to WhatsApp in the UK, after first launching in the US. However, the virtual assistant hasn't exactly won a sparkling reception across the pond. Alongside the UK, Meta AI will be launched on WhatsApp, Facebook, and Instagram in over 60 new countries.

AI Features on WhatsApp

Users may see a blue circle icon floating in the bottom right corner of their WhatsApp home screen - this is Meta AI. It offers users new AI search and intelligent chat capabilities, similar to the services popularized by ChatGPT, for free. The chat function, where users can have conversations with the AI bot, will soon be available in six European languages.

Users will also be able to summon the AI inside their group chats on WhatsApp - a feature that will soon be available on Facebook Messenger and Instagram DMs too. The tech giant hopes people will call on Meta AI throughout the day to answer their burning queries.

Users' Feedback

But those who have already received the new upgrade say it is "annoying" and are itching to disable it. Some users are unhappy with the presence of Meta AI in their chat app. They express their frustration and desire to opt-out of this feature.

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In a separate post on X, a third user wrote: "My WhatsApp updated again last night and I HATE IT." Why is there a Meta AI whatever ON MY WHATSAPP TAKE IT OFF."

Using Meta AI in WhatsApp

Meta, the company behind WhatsApp, Facebook, and Instagram, launched Meta AI in the US in 2023. The company acknowledged that it has taken longer to roll out its AI technology compared to its rivals. You can use Meta AI in WhatsApp to ask questions, receive helpful recommendations, or talk about your interests.

Users will also be able to summon the AI inside their group chats on WhatsApp - a feature that will soon be available on Facebook Messenger and Instagram DMs too. The tech giant hopes people will call on Meta AI throughout the day to answer their burning queries.

Meta AI Features

Meta AI in group chats: To bring Meta AI into a conversation, simply type @MetaAI followed by your prompt or question. For example: "@MetaAI tell us the best sightseeing spots in Edinburgh."

Forward a message to Meta AI: Meta AI won't have access to all of your messages - only the ones you let it. Users can forward a message from an individual or a group with a prompt for Meta AI.

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Users can interact with Meta AI to enhance their messaging experience. However, the introduction of AI features has sparked mixed reactions among WhatsApp users, with some expressing discontent with the new upgrade.