Unveiling the Top Advertising Agencies of 2023-24

Agency Profiles 2023-24 - Aurora

In 2022, Aurora introduced the Agency Profiles section in the Fact File. To compile this, we requested 90+ advertising, media, digital and PR agencies to answer 14 questions relevant to their performance in FY 2023-24. We received 44 responses. Only 9 agencies answered the last question related to total revenues for FY 2023-24. Accordingly, we are unable to rank agencies by revenue, hence the listing is in alphabetical order.

Aurora Profile 1

Established: 1948. Staff Strength: 28 Affiliation: None Location(s): Islamabad | Karachi | Lahore. Owner(s) and Principals: Gulzar Ali (MD) | Hassan Mansoor (Director) | Salman Mansoor (Director) | and Hasan Ali (Director, Creative). Top 5 Brands (Collateral): Not given. 5 New Clients: Port Qasim Authority | National Insurance Company | Govt of Sindh (Excise and Taxation, Home Department, Transport Department – Orange Line). Breakdown of Business (Media): Print: 75% | Electronic: 25%. Top 5 Services: Creative (Print, Electronic, Production of TVCs) | Broadcast Material | Media Strategy/Budget | Media Planning | Placement in Print and Electronic Media.

Aurora Profile 2

Established: 1992. Staff: 36. Affiliation: Hill & Knowlton. Location(s): Islamabad | Karachi (head office) | Lahore. Owner(s) and Principals: Anwar Rammal (Chairman) | Amin Rammal (Director and Company Secretary). Top 5 Brands (Collateral): PTCL Group | Spotify | Fatima Fertilizer | Tetra Pak | LUMS. 5 New Clients: Unity Foods | Al-Ghazi Tractors | InfraZamin | BYD. Breakdown of Business (Media): Print 45% | Digital 40% | Broadcast 15%. Top 5 Services: PR Strategies | Digital PR | Media outreach | Issues and crisis management | Stakeholder engagement.

Aurora Profile 3

Established: 2012. Staff: 87. Affiliation: Holding Company: Omnicom Network – BBDO Worldwide. Location(s): Islamabad | Lahore | Karachi (remote). Owner(s) and Principals: BBDO Worldwide. Top 5 Brands (Collateral): 7Up | PepsiCo snacks | Easypaisa | EBM | Shan Foods. 5 New Clients: Easypaisa | DWP Group | Zindigi App. Top 5 Services: Creative | Strategy | Consultancy.

Aurora Profile 4

Established: 2004. Staff: 37. Affiliation: None. Location(s): Islamabad | Karachi | Lahore. Owner(s) and Principals: Adyan Sadiq Lone (Founder & CEO) | Latif A. Bawany (ED). Top 5 Brands (Collateral): Pepsi | 7Up | Lays | Samsung Electronics | Yango. Breakdown of Business (Media): Outdoor: 95% | Digital: 5%. Top 5 Services: Outdoor media management | Strategy | Planning | Buying | Tracking and monitoring analytics.

Aurora Profile 5

Established: 1967. Staff: 40. Affiliation: None. Location(s): Islamabad | Karachi. Owner(s) and Principals: Jamshed Qureshi (Chairman) | Seema Jaffer (CEO). Top 5 Brands (Collateral): Bank AL Habib | Population Services International | National Commission for Human Rights | Legal Aid Society | Islamic banking industry of Pakistan. 5 New Clients: Population Services International | Legal Aid Society | Islamic Banking Industry – Digital | Zun Media.

Aurora Profile 6

Established: 1997. Staff: 275+. Affiliation: Publicis Groupe. Location(s): Islamabad | Lahore | Karachi. Owner(s) and Principals: Raihan Merchant (Chairman) | Farhan Khan (CEO). Top 5 Brands (Collateral): Nestlé Pakistan | P&G Pakistan | Jazz | English Biscuit Manufacturers | Mondelēz Pakistan. 5 New Clients: Mashreq Bank | Spotify | Pfizer | Phillip Morris | Golden Pearl.

Aurora Profile 7

Established: 2002. Staff: 80. Affiliation: DDB. Location(s): Faisalabad | Islamabad | Karachi | Multan | Lahore. Owner(s) and Principals: Shoaib Qureshy (MD). Top 5 Brands (Collateral): Unilever | FriesLandCampina Engro Pakistan | Pepsi | Red Bull | Stylo. 5 New Clients: Popular Group | Getz Pharma | Kashmir | Soya Supreme | Salaam Takaful.

For detailed information on each agency, please visit their respective websites.