Search Engine Land Shares Striking Google Search Data
A mere 148 keywords account for 15% of all Google searches. That’s just one of many striking insights from a new analysis of nearly 332 million queries for more than 320,000 unique query terms released today by Rand Fishkin of SparkToro, based on data provided by Datos.
Organic search traffic appears to be increasingly going to fewer websites over time. In 2024, it is harder than ever to be visible and stand out in Google Search—especially if you often compete with Google’s AI Overviews and other search features.
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