Super Bowl 2025 commercials: Budweiser, Google and more ads ...
Super Bowl Sunday is here — and with it comes a barrage of new, glitzy, celebrity-filled ads. Fox, which airs the game, said in November that it had sold out of ad spots — with more than 10 of those commercials costing advertisers $8 million apiece, according to CNBC. This year’s lineup of commercials touches on everything from smart glasses to pizza rolls. Viewers can also expect to see a lot of artificial intelligence-related spots.
AI Takes Center Stage
“AI is coming. If it’s not already here in almost every business, it will be coming like a freight train,” Mark Evans, executive vice president of sales for Fox Sports, told The Hollywood Reporter. “So you will see some more AI focused creative, which I think intuitively would be expected.”
Pre-Game Teasers and Premieres
As is typical these days, many advertisers begin to post Super Bowl teasers and sometimes premiere their full new ads before game day even begins. Two released ads — one from Hims & Hers and one from Google — have already faced some scrutiny.
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Notable Ads to Look Out For
Here is a look at some of the buzzy ads slated to run on Sunday:
- Google’s original Gemini ad about cheese was no Gouda.
- Coors Light’s ad featuring lethargic sloths.
Celebrity Cameos and Humorous Twists
In addition to these, there are commercials with appearances by David Beckham, Matthew McConaughey, Snoop Dogg, Tom Brady, and many more. The ads showcase humor, star power, and innovative use of AI technology to capture audience attention. With impactful storytelling and memorable moments, these ads are set to be a highlight of this year's Super Bowl commercials.
