Meta Phone Meeting: The future is "AI, AI, or AI"!
Meta recently discussed in a phone meeting that the launch of Llama 4 may happen next year. They highlighted how AI is significantly driving the growth of the advertising business. It is anticipated that by the end of the year, Meta AI could become the most widely used AI assistant, although profitability may take a few more years to achieve.
Impressive Performance Results
Meta unveiled remarkable performance results, surpassing expectations with higher Q2 revenue and profits. This emphasized their ambitious AI strategy during the subsequent financial call. CFO Susan Li reiterated to investors that the returns on AI investments will manifest over a longer duration.
Advancements in AI Technology
CEO Zuckerberg mentioned the advancements in Llama 4, stating that Meta has initiated training for Llama 4 and aims to launch it next year. The objective is for Llama 4 to be the most advanced model in the industry, with 10 times the computing power required compared to Llama 3.1.
Furthermore, Meta highlighted the progress of Meta AI, an AI assistant integrated into Facebook, Instagram, and WhatsApp. Zuckerberg indicated that Meta AI can rival products from OpenAI and Google. The goal is for Meta AI to become the most widely used AI assistant by the end of the current year.
Impact on Advertising Business
Meta emphasized how AI investments would significantly benefit their advertising business. AI-optimized advertising not only enhances ad effectiveness but also boosts engagement and improves user experience through better content recommendations.
In the second quarter, Meta's advertising revenue exceeded $38.33 billion, surpassing analyst predictions. The company mentioned that investments in AI would be advantageous for advertisers and their advertising operations, which serve as Meta's primary revenue source.
Future Growth and Outlook
Although short-term AI investments may affect profits, investors remain positive about Meta's future prospects. Meta's stock price increased by 7% to $508 after the earnings call, indicating confidence in the company's direction.
