Introducing the New $399 Oakley AI Smart Glasses by Meta
Meta has recently collaborated with Oakley to launch a cutting-edge collection of AI-powered smart glasses, expanding its successful partnership beyond Ray-Ban. Priced between $399 and $499, these glasses are tailored for athletes, offering premium features like 3K video recording and extended battery life, all without a traditional display.
Innovative Features and Design
Unveiled on July 11, 2025, these smart glasses are built on Oakley's HSTN design and integrated with Meta's advanced AI technology. The AI capabilities allow users to interact via voice commands, enjoy music playback, and manage calls effortlessly. In a move towards high-end wearable technology, a limited-edition model with gold accents is available for $499, showcasing Meta's commitment to innovation.
Success and Expansion
Following the popularity of the 2023 Ray-Ban smart glasses, Meta has set its sights on a display-free future for AI eyewear, with Oakley joining the lineup. The latest Oakley glasses boast water resistance, up to eight hours of battery life (40% longer than Ray-Ban), and a charging case that provides power for two full days.
Through a partnership with EssilorLuxottica, Oakley's parent company, Meta is rapidly expanding into other eyewear brands. The upcoming Oakley Sphera model, designed for cyclists with a centrally mounted camera, is expected to launch later this year.
Global Availability and Future Plans
The Oakley smart glasses will be available with various lens options, including clear, polarised, transition lenses, and prescription variants.
Pre-orders for the limited edition $499 model will begin in 15 countries, including the US, UK, Canada, and Australia.
Looking ahead, Meta plans to release models with notification displays in 2025 and fully augmented reality glasses by 2027. Despite competition from tech giants like Apple and Amazon, Meta believes its AI capabilities and audio performance give it a competitive edge in the market.
Focus on Innovation and Performance
Targeted towards individuals with active lifestyles, the Oakley smart glasses are ideal for various sports activities. Meta's emphasis on performance reflects the demand for stylish yet durable AI wearables in the market.
To further strengthen its position in the AI wearables sector, Meta aims to integrate more EssilorLuxottica brands into its ecosystem rapidly, showcasing a commitment to technological advancement and fashion-forward design.
The $399 Oakley AI smart glasses are set to launch soon, featuring a sleek design in shades like grey, black, brown, and clear.
Latest Innovation from Meta and Oakley
Meta x Oakley's $399 AI Smart Glasses pack 3K Video Camera and 8-hour battery life in an IPX4 design, catering to tech-savvy athletes and outdoor enthusiasts.
This strategic move solidifies Meta's position as a leader in the dynamic world of AI wearables, merging fashion with futuristic functionality.
Stay Ahead with Oakley and Meta
Oakley and Meta unveil AI-powered smart glasses for Athletes with exceptional performance and innovative technologies.
