SearchGPT: Open AI takes on Google with its own AI search engine
Open AI is finally entering the realm of search engines with the introduction of its new AI tool named SearchGPT. This San Francisco-based company has unveiled a search tool that features a classic interface with a prominent rounded-rectangular text box for inputting search queries. The tool, first revealed by The Information in February, is powered by the GPT-4 model, capable of providing high-level search results along with real-time source links. SearchGPT can maintain context and handle follow-up questions, offering users the option to access additional search findings through a sidebar. Moreover, it can deliver visual search results, including images and videos generated by Sora, its AI video tool.
The Trend of AI Search Engines in Big Tech
AI-powered web search is gaining momentum in the tech industry, despite facing challenges such as AI models generating fictitious information in response to queries. Notably, Google has encountered issues with its AI Overviews. In comparison, Perplexity’s "answer engine" has been more effective at summarizing AI content. However, the startup has faced serious allegations of copyright infringement and plagiarism. Open AI is taking a unique approach by collaborating with publishers and creators to offer them control over their presence in AI search results. This includes meticulous link attribution to help users identify information sources and satisfy publishers. SearchGPT also respects the decision of sites that choose not to provide content for training ChatGPT models. Open AI emphasizes that SearchGPT is solely a search tool and distinct from its generative AI foundational models. Nevertheless, the ultimate goal is to integrate AI search functionality into ChatGPT.
Availability and Limitations of SearchGPT
According to The Verge, SearchGPT will initially be free but limited to a select group of ten thousand users from the waiting list. Despite its capabilities, SearchGPT does not address the issue of AI hallucinations. A demo showcased on Open AI’s blog revealed inaccuracies in search results, highlighting the challenges of relying on AI-generated content. While AI advancements offer great potential, concerns about accuracy persist, posing a significant trade-off in the era of artificial intelligence.
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