PayPal Launches Ad Business
PayPal has announced the launch of PayPal Ads, a new ad business that leverages the vast amount of data on user payment transactions available across their platforms. With nearly 430 million active accounts as of June, PayPal Ads offers advertisers insights into their market share compared to competitors. The business combines third-party software with proprietary technology to provide these services.
The rollout of PayPal Ads has commenced in the US, with plans for expansion into the UK and Germany in the near future. Users have the option to opt out of sharing their data with advertisers.
Meta Expands Ad Placement Controls and Introduces AI Chatbot
Meta has enhanced brand safety and placement controls for advertisers running campaigns on its platforms. Account blocklists have been introduced, allowing advertisers to prevent their ads from appearing on specific profiles. Additionally, a new feature enables businesses to disable comments on Facebook and Instagram ads before the campaign launch. Meta is collaborating with ad tech partners to offer businesses greater control over the placement of their ads in Feed and Reels.
Meta has introduced Meta AI in the UK and Brazil, a chatbot designed to compete with existing AI models. The chatbot, available on Facebook, Instagram, Whatsapp, and Messenger, enables users to ask questions and generate written content instantly. Unlike some competitors, Meta AI is free and accessible to all users.
Privacy Certification for Ad Tech in Development
The Coalition for Privacy Compliance in Advertising (CPCA) is collaborating with the Information Commissioner's Office to create the first regulator-approved privacy certification for digital advertising technology. This initiative aims to address privacy concerns in digital advertising by clarifying UK GDPR regulations, enhancing regulatory clarity, and reducing uncertainty. Industry representatives from organizations like the Incorporated Society of British Advertisers and the Association of Online Publishers are contributing to the development of this certification.
The privacy certification is set to launch in the UK next year, with plans to extend similar schemes to the EU in the future.
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