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Meta's first dedicated AI app is here with Llama 4 — but it's more ...
Facebook parent company Meta Platforms, Inc. has officially launched its own, free standalone Meta AI app, a move aimed at delivering a more personal and integrated AI experience across mobile devices, the web, and Ray-Ban Meta smart glasses. The app is available on iOS through the Apple App Store and on the web — with no mention of when an Android version could come.
Powered by Llama 4
Powered by a version of its new, divisive quasi open source Llama 4 mixture-of-experts and reasoning model family, the new Meta AI app focuses on learning user preferences, maintaining conversation context, and providing seamless voice-first interaction. It requires a Meta products account to log in, though users can sign-in with their existing Facebook or Instagram profiles.
Features of the Meta AI App
It comes ahead of the kickoff of Llamacon 2025, Meta’s first AI developer conference taking place this week at its office campus headquarters in Palo Alto, California, centered around its Llama model family and general AI developer tools and advances. With the rise of more AI model challengers in the open source and proprietary domains, Meta is keen to show off the power and capabilities of its own, in-house Llama 4 models.
The Meta AI app represents a new way for users to interact with Meta’s AI assistant beyond existing integrations with WhatsApp, Instagram, Facebook, and Messenger. It enables users to have natural, back-and-forth voice conversations with AI, edit and generate images, and discover new use cases through a curated Discover feed featuring prompts and ideas shared by the community.
Voice Functionality and Image Generation
Alongside traditional text interaction, Meta AI now supports voice functionality while multitasking. An early full-duplex voice demo allows users to experience natural, flowing conversations where the AI generates speech directly, rather than simply reading text aloud. However, the demo does not access real-time web information and may display occasional technical inconsistencies. Voice features, including the full-duplex demo, are currently available in the United States, Canada, Australia, and New Zealand.
On the web, meta.ai has been revamped to mirror the mobile experience, offering voice interaction, access to the Discover feed, and an improved image generation tool with enhanced style, mood, and lighting controls. The web version seems especially powerful and capable for image creation, with many pre-set styles and aspect ratios to choose from.
Discover Section
A standout feature of the app is its “Discover” section, available by swiping up from the main chatbot interface, where users can browse and remix prompts, ideas, and creative outputs shared by others.
This feed highlights how people are using Meta AI to brainstorm, write, analyze social media content, create stylized images, and explore playful concepts — such as designing pixel-art scenes or seeking AI-generated companions.
For users of the augmented reality Ray-Ban Meta glasses, the Meta AI app replaces the former Meta View app. Personalization stands at the core of the new Meta AI experience. Users can instruct Meta AI to remember certain interests and preferences, and the assistant also draws from user profiles and engagement history on Meta platforms to tailor responses.
Current Limitations
My initial tests of the Meta AI app interface reveal both the impressive functionality of Llama 4 and its current limitations in everyday tasks. The assistant is capable of generating helpful responses, offering analysis and advice, and generating images rapidly. However, some interactions expose severe limitations that have been mostly solved in other AI apps and the large language models (LLMs) powering them behind the scenes.
Meta's Broader Strategy
Speaking about the broader strategy, Meta CEO Mark Zuckerberg emphasized that personalization and seamless, low-latency interaction are priorities for the company’s AI development. He highlighted the company’s focus on building systems that are quick, natively multimodal, and integrated deeply into daily life.
As Meta positions itself to compete in the increasingly crowded personal AI market, the launch of the Meta AI app marks a significant step toward making intelligent, personalized assistants part of everyday life for millions of users worldwide.
Implications for Businesses
While the Meta AI app is designed first and foremost for consumers, its launch carries broader implications for businesses across every sector. Meta, with an audience of nearly 4 billion users globally across its apps and hardware products, has the scale to fundamentally shift public expectations around technology.
This mainstream exposure will likely accelerate a shift in what people expect not just from consumer apps, but from workplaces, service providers, retailers, and every kind of merchant or vendor they interact with.
Businesses that do not offer accessible, responsive AI-driven experiences risk feeling outdated or unresponsive compared to what consumers increasingly take for granted.
In effect, Meta’s new app may not simply compete with other AI offerings; it could redefine the baseline for digital interaction standards across industries.
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