Google's Most Expensive AI Plan Is Here
Google recently hosted its I/O 2025 event, where the company unveiled its most premium AI subscription plan for power users. This plan targets professionals who need high-performance filmmaking, coding, and research tools. It’s called the Google AI Ultra and costs $249.99 per month.
The best part about this plan is that it will also get unreleased tech like Veo 3, a next-gen video generation system. This is Google’s most expensive plan and is already available to users in the U.S. However, to sweeten the deal further, the company is offering 50% off to all early adopters for the first three months. This brings the initial cost down to just $125 per month.
Subscription Inclusions
The subscription includes:
- Access to high-performance filmmaking, coding, and research tools
- Unreleased tech like Veo 3
Google has also upgraded its existing AI Premium plan, which is now rebranded as Google AI Pro. At no extra cost, Pro users in the U.S. will get access to basic Flow filmmaking tools via Veo 2 and an early version of Gemini in Chrome. Furthermore, the company has announced that it will expand free AI Pro access to university students in Brazil, Japan, Indonesia, and the UK during the school year.
Final Thoughts
That’s a wrap for Google’s most expensive AI subscription plan. Whether the market is ready to pay for such premium AI capabilities remains to be seen. But for now, Google is making a clear play for the top end of the AI user spectrum.
