Google executives confirm "bias": key search data exclusively ...
Google executives have confirmed that key search data is exclusively provided for its own AI service Gemini and is not shared with competitors. This practice has raised concerns among antitrust regulators. While Google has opened search results to some AI companies, Gemini still has access to superior search capabilities.
Vertex AI Platform Launches "Traceability" Service
In 2024, Google's Vertex AI platform is set to launch a "traceability" service, allowing AI models to access search results and improve answer accuracy. This service has already been adopted by more than ten companies, although specific names remain confidential.
Google's Favoritism Towards Gemini
Liz Reed, head of Google's search business, testified in court about Google's preference for its own AI services, particularly Gemini. Despite opening channels for some AI companies to utilize search results, key features are still reserved for Gemini. These features include knowledge graphs and one-stop information boxes, giving Gemini an edge over competitors.
Concerns Over Data Sharing
The U.S. Department of Justice has proposed that Google share a significant amount of data for search result building, a move that Google has strongly opposed. Reed expressed concerns about potential privacy implications and the burden of compliance that such data sharing would entail for Google.
Challenges and Criticisms
Reed also criticized the Department of Justice's proposals regarding website authority to integrate or opt-out of Google AI products. While Google currently offers some opt-out options, the proposed level of detail is deemed challenging to implement.
In conclusion, Google's practices around search data sharing and AI services continue to be scrutinized as regulators seek a more competitive industry landscape.
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