The Keyword
Google has rolled out AI Overviews in the US, with plans to expand to more countries soon. These overviews provide natural language answers to search queries using generative AI powered by Google Gemini. They offer snippets of an answer based on their understanding of the queries and the sources they found on the web. However, AI Overviews will only appear for more complex questions. By the end of 2024, these Overviews will be available globally.
Contrary to rumors, OpenAI will not be announcing an AI-powered search engine at an upcoming event. OpenAI's CEO clarified that they have been working on new projects that they believe people will love. Despite this, discussions about Gemini are ongoing with Google.
Reddit CEO Steve Huffman has revealed that Reddit receives over a billion search queries per month. He hinted at the inevitability of offering search advertising opportunities on the platform following their recent IPO.
Apple and OpenAI Collaboration
Speculations are circulating about the possibility of OpenAI replacing Siri. Apple is focusing on integrating more artificial intelligence features into its devices this year. Talks between Apple and OpenAI are in progress, as reported by Bloomberg's Chief Correspondent.
Instagram's Reels Update
Instagram's content team has disclosed that posting Reels longer than 90 seconds can negatively impact distribution. They also advise against "engagement baiting" and posting content that lacks originality or contains watermarks.
X's New Feature
X, formerly known as Twitter, is introducing a new feature for advertisers. This feature allows advertisers to describe their target audience using text, and an AI system will generate a list of accounts to target. Advertisers will receive an overview of top users in the generated audience, along with their related interests and locations.
Enhanced Gen AI Features have been introduced by Tech Crunch to assist businesses in building their online presence further.
