Unveiling Google's AI Overview: A Game Changer in SEO

Published On Sat Nov 09 2024
Unveiling Google's AI Overview: A Game Changer in SEO

How Useful Is Google's AI Overview and What Impact Does It Have on SEO?

Google has been experimenting with Search Generative Experience (SGE) for over a year, using generative AI in search results. This feature went live in the United States on May 14, 2024 (the date of the Google I/O conference) under the name ‘AI Overview’ and is due to arrive in the Netherlands later this year.

Although this will take some time, it’s useful to know the possible impact on SEO so that you, as a website/online store owner or consultant, can anticipate it. I often get the question: “Are we going to lose even more organic traffic?”

Google I/O 2024: New generative AI experiences in Search

In short: Google’s AI overview is a new feature of Google Search. It’s a summary of search results generated by Gemini that appears at the top of the SERP (search results page). These overviews combine information from different sources and are designed to quickly provide users with a clear picture of their search query.

With this new feature, Google wants to prevent Google users from switching to open AI tools...

How Google's AI Overviews Impacts Contractors' SEO Strategy

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