Unveiling Google Search's Newest Gemini AI Feature: Simplify

Google Search adds new Gemini AI feature Simplify

Google has been eager to incorporate generative AI features into Google Search since the popularity of ChatGPT over two years ago. The company's journey began with Bard, Google's early ChatGPT competitor, and continued with Gemini. Google Search now offers several AI features to users, similar to OpenAI's ChatGPT Search product that has become part of the ChatGPT experience.

The Evolution of AI in Google Search

While performing internet searches with a chatbot like ChatGPT or Gemini is optional, Google is now integrating genAI features directly into its search product. However, Google has faced challenges along the way, with AI Overviews experiencing significant hallucinations in search results, like suggesting putting glue on pizza. Although Google has addressed these issues, they may still occur periodically.

Introducing Simplify: A User-Friendly AI Feature

Despite the setbacks, Google Search introduced a new AI feature called "Simplify" on a recent Wednesday. While the name may evoke magical connotations, Simplify is a practical tool designed to enhance the user experience by simplifying complex information found on the web. This feature aims to make it easier for users to grasp intricate concepts and technical details effortlessly.

AI chatbots like ChatGPT have the ability to simplify explanations of complex topics, making them more accessible to a wider audience. With the launch of the Simplify feature in Google Search, users can now benefit from this functionality directly within the search engine, making comprehension of challenging content more manageable.

How Simplify Works

The Simplify feature, currently available exclusively on the Google app for iOS devices, leverages AI to simplify dense text without requiring users to navigate away from the current webpage. Users can highlight the text they want to simplify, tap on the "Simplify" icon within the app, and receive a more digestible version of the content courtesy of Gemini.

Future Implications of Simplify

With the success of Simplify, Google may expand its availability across other AI tools, including Google Search and Chrome. The potential impact of this feature extends beyond simplifying medical jargon, as demonstrated in Google's published research, offering a glimpse into the transformative power of AI in enhancing user experiences.

As AI technology continues to evolve, features like Simplify represent a promising step towards making complex information more accessible and understandable to a broader audience.

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