What is Apple Intelligence, when is it coming and who will get it ...
After months of speculation, Apple Intelligence took center stage at WWDC 2024 in June. The platform was announced in the wake of a torrent of generative AI news from companies like Google and Open AI, causing concern that the famously tight-lipped tech giant had missed the boat on the latest tech craze.
Apple's Approach to Artificial Intelligence
Contrary to such speculation, however, Apple had a team in place, working on what proved to be a very Apple approach to artificial intelligence. There was still pizzazz amid the demos — Apple always loves to put on a show — but Apple Intelligence is ultimately a very pragmatic take on the category.
What to Expect Next
We’ll learn more during the company’s iPhone 16 event, which starts at 10 a.m. Monday. In addition to new iPhones, we also expect to see updates to the Apple Watch, AirPods and maybe even some new Macs. Cupertino marketing executives have branded Apple Intelligence: “AI for the rest of us.” The platform is designed to leverage the things that generative AI already does well, like text and image generation, to improve upon existing features.
Integration with Apple's Ecosystem
Apple Intelligence isn't limited to just AI features. It marks a long-awaited face-lift for Siri. The smart assistant was early to the game, but has mostly been neglected for the past several years. Siri is integrated much more deeply into Apple’s operating systems, offering a seamless user experience.
What's Ahead?
It’s too early to speak to the efficacy of any of the above features. While the latest batch of Apple operating systems hit public beta this week, Apple Intelligence isn’t yet fully baked. It’s clear, however, that Apple was pressed to talk it up in June both to bely concern that it didn’t have a generative AI plan and to offer a head start for developers.
Availability and Compatibility
Apple Intelligence will be free to use on specific hardware. Notably, only the Pro versions of the iPhone 15 are getting access, owing to shortcomings on the standard model’s chipset. The whole iPhone 16 line will be able to run Apple Intelligence when it arrives.
Conclusion
Apple Intelligence opens up a new chapter in Apple's AI journey, promising to enhance user experiences across its ecosystem. With its innovative approach and integration with existing services, Apple Intelligence is set to redefine how users interact with their devices.
