Trend Management As a Corporate Function | SpringerLink
This chapter discusses the importance of trend management within a company. Trend management involves establishing the trend methodology, conducting trend analysis and interpretation, and ensuring that the insights are implemented in the organization. To achieve this, close collaboration with decision-makers and alignment with strategic corporate processes are essential.
Introducing Trend Management
Setting up trend management involves more than just implementing the methodology. It also requires practical insights from operational implementation and the integration of artificial intelligence in trend management processes.
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References and Resources
- Open AI. (n.d.-a). ChatGPT. https://openai.com/chatgpt/overview. Accessed: 01.11.24
- Open AI. (n.d.-b). DALL-E 3. https://openai.com/index/dall-e-3. Accessed: 01.11.24
- Sondful. (n.d.). AI-Musik Generator. https://soundful.com. Accessed: 01.11.24
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About the Author
Jörg Blechschmidt is an expert in trend management and has extensive experience in implementing trend strategies in corporate settings. You can learn more about his work on PubMed and Google Scholar.
