AI is disrupting the local news industry. Will it unlock growth or be an ...
This article was originally published on Northwestern University’s Medill Local News Initiative website and is republished here with permission. The text was adapted from the introduction of Medill’s report on the impact of AI on local news models. Download a full PDF version of the report here.
The Evolution of Local News
Journalism has experienced its share of revolutions over the centuries, from the invention of the movable-type printing press to the advent of radio and television. Despite these changes, local news remained a thriving industry. However, the emergence of the internet in the 1990s altered the landscape dramatically.
With the rise of online news consumption, traditional business models of newspapers were challenged. Print circulation and advertising revenues declined, forcing news organizations to adapt to the digital age. The shift to online platforms led to the decline of local newspapers and journalists, impacting the industry significantly.
The Impact of AI on Local News
The introduction of generative artificial intelligence (AI) has further revolutionized journalism. AI technologies like ChatGPT have demonstrated the ability to create content with minimal human involvement, raising concerns within the industry.
There is a fear that AI could replace human journalists, leading to a decline in journalistic quality. Additionally, the spread of misinformation and disinformation through AI-generated content poses a significant risk to the credibility of news sources.
Finding a Balance
The impact of AI on local news models has been a topic of ongoing discussion in the journalism community. Experts believe that while AI presents challenges, it also offers opportunities for news organizations to enhance efficiency and innovation.
It is crucial for the industry to explore how AI can support local news models and address longstanding business issues. By embracing AI responsibly, news organizations can navigate the evolving media landscape and ensure a sustainable future for journalism.
Reflecting on the potential of AI, Tom Rosenstiel, an expert in journalism, emphasizes the importance of embracing technological advancements to shape a better future for the industry.
