Apple releases new preview of its AI software, including ChatGPT integration
Apple unveiled a beta version of its software on Thursday, showcasing the latest Apple Intelligence features, notably the integration with ChatGPT. However, this developer preview is not yet available to the general public. Apple Intelligence has been in the works for several months, and the company is set to launch the initial set of Apple Intelligence features to users as early as next week with the upcoming iOS 18.1 update.
New Generative AI Features
The preview introduces an early version of the new generative artificial intelligence features that Apple introduced at its annual developer conference earlier this year. Among these features are Genmoji, Image Playground, Visual Intelligence with Camera Control, and the integration with OpenAI’s ChatGPT. Genmoji and Image Playground empower users to create images on their devices to share with friends through Messages.
One of the most anticipated aspects of Apple Intelligence is the deep collaboration with ChatGPT. When users ask Siri a complex question, they will be prompted with the option to utilize ChatGPT, which can be accepted or declined. Opting in will route the query through the generative AI service, with the response displayed directly on the device. While access will be free for all users, subscribers to paid ChatGPT plans can link their accounts to Apple products for added benefits. Additionally, ChatGPT will be integrated into writing and image-generating functionalities, along with powering a new feature known as Visual Intelligence, where the device's camera can recognize text, objects, and provide real-time translations.
Expanding Apple's AI Reach
With the initial release of Apple Intelligence, the company's proprietary AI offerings integrated across its operating systems, Apple is poised to leverage its advantage of reaching a vast array of devices. Initially limited to a few iPhone models, iPads, and Macs equipped with Apple's custom chips, the newest iPhone 16 models, all iPad versions, including the recently launched iPad mini, and Macs now support Apple Intelligence. Apple is also expected to unveil new M4-Mac models that will integrate Apple Intelligence, with the new processors set to enhance AI performance even further.
By embedding Apple Intelligence technology into the latest iterations of iOS, iPadOS, and macOS, Apple strengthens its competitive edge against industry rivals like Google and Samsung. While these competitors have been quick to introduce AI features, their offerings lack the seamless integration present in Apple's ecosystem.
Challenges and Opportunities
While Apple has garnered investor confidence in its AI endeavors, the company still needs to demonstrate a high level of proficiency in the field. Some experts suggest that Apple may be trailing behind its competitors by approximately two years. The true test will occur when Apple unveils the first wave of Apple Intelligence features, such as text rewriting for enhanced tone or recording and transcribing meetings using Apple Intelligence.
The forthcoming launch of the initial Apple Intelligence features will serve as a litmus test for consumer interest in advanced AI functionalities. Although the integration of Apple Intelligence may not directly impact iPhone sales, which are a primary revenue source for Apple, the delay in rolling out these features on the latest iPhone 16 models has affected their sales figures. Following reports of reduced iPhone 16 orders, Apple's shares experienced a decline, reflecting uncertainties surrounding consumer demand for AI-infused devices.
