Google reveals Reddit Answers is powered by Gemini AI
Google has now confirmed that Reddit uses Gemini to power Reddit Answers, an internal AI search tool for Reddit users. Contrary to some early reports, a Google PR representative told Mashable that Reddit Answers was already integrated with Gemini prior to the announcement.
Reddit Answers Integration with Gemini
A beta version of Reddit Answers launched last December. At the Google Cloud Next event, Google shared new details about how Reddit Answers works with Gemini. The tool uses Gemini "to help people more effectively find information, recommendations, discussions, and insights directly from the conversations and communities across Reddit," according to a press release. The Reddit Answers beta was launched in late 2024.
Thanks to an existing partnership between Google and Reddit, Reddit Answers is powered by Google's Gemini AI model. This partnership allows Reddit Answers to have a similar AI search experience as Google tools using Gemini, like the standalone chatbot, Google Search's AI Overviews and AI Mode.
Google's Efforts in Search Innovation
Google has made significant changes to its search engine to re-engage users, introducing features like AI Overviews and AI Mode. Google also entered into a licensing deal to train its models on Reddit content. The Reddit-Google partnership was a significant step towards integrating Reddit content into Google Search, making it more visible.
With Gemini powering Reddit Answers, the collaboration between Google and Reddit continues to strengthen, providing users with advanced AI search capabilities.
