OpenAI Showcases ChatGPT's Possibilities in Super Bowl Ad With "The Intelligence Age"
Every idea, every breakthrough, every leap forward—begins with a single starting point. What will you create next? OpenAI made its Super Bowl debut with a 60-second spot positioning ChatGPT as a go-to tool for innovation. Airing during the second quarter of Super Bowl 59, the ad, titled “The Intelligence Age,” draws a connection between historical technological breakthroughs—such as fire, airplanes, and television—and ChatGPT, presenting it as the next transformative innovation.
Accenture Song, known for its work on notable Super Bowl ads such as the Coinbase bouncing QR-code commercial, collaborated with OpenAI to develop the campaign.
The Visual Narrative
The advertisement employs a pointillism-inspired animation style, a signature element of OpenAI’s brand identity and the ChatGPT interface. The visual narrative uses abstract dots that evolve into recognizable imagery, symbolizing key milestones in human progress.
Human Potential and Creativity
The film presents AI and “The Intelligence Age” as the next stage in this continuum, integrating OpenAI’s signature black dot motif from its product interfaces to underscore the theme of discovery and innovation. According to Accenture Song, human creative professionals were behind the ad and its execution, with OpenAI’s video product Sora used as a brainstorming and exploration tool.
