While Apple is scheduled to hold the World Wide Developers Conference (WWDC), an annual developer competition, from June 10 to 14, attention is being paid to the announcement of its artificial intelligence (AI) product line.
Apple's AI Product Line Predictions
Mark Gurman, a Bloomberg IT reporter, predicted that Apple will install its AI tool project, GrayMatter, on Apple apps such as Safari Photo Memo, an Apple browser, through WWDC. In particular, he predicted that many AIs will be in the form of on-device that can work without the Internet. This interest is iOS18 and macOS 15, which will be released in the future. Apple is expected to support AI in the form of on-device and cloud for the OS. Specifically, Gurman predicted that voice memos will be converted into text, photos will be corrected with AI, and faster and more stable search in spotlight functions will be supported. It is also expected to improve Safari web searches and automatically suggest responses to emails and text messages.
Enhancements to Siri and Home Screen Features
Another point to watch is the update to Siri, the voice secretary. Gurman predicted that Siri would even be confirmed as Apple Watch, predicting that Apple will be equipped with its own large-scale language model (LLM). In addition, it is expected to introduce AI to emoticons. It is a function that automatically generates emoticons in the process of entering text.
The home screen is expected to support users to select and change the color of the app icon. It is explained that social media will be able to be customized with blue and game apps with yellow. In addition, AI summary technology will be able to provide notifications and individual text messages as well as summary information on web pages, news articles, documents, memos, and other forms of media.
Focus on AI Chatbots
The key is to support AI chatbots. This is because competitors such as Google and Samsung Electronics are dominating the market early on, and OpenAI is exclusively offering services. "Some Apple executives are philosophically opposed to in-house chatbots," Gurman said. "But the need for chatbots is inevitable, and the problem is that Apple is not satisfied with the version it has developed on its own." In the meantime, Gurman said Apple negotiated with Google and OpenAI to push for integrating chatbots into iOS 18.
"Apple eventually signed an agreement with OpenAI CEO Sam Altman more quickly," Gurman said, predicting that "the partnership will be part of the WWDC announcement." This collaboration is expected to form an alliance of AI chatbots called Google-Samsung Electronics and Apple-Open AI. However, German said, "Apple is not very happy with OpenAI as a single source supplier," but added, "It may be difficult to announce it in June, even though we are working to sign a contract to provide Gemina as an option."
※ This service is provided by machine translation tool, NAVER papago. Maeil Business Newpaper(MK) provides these translations "as they are" and makes no warranties of any kind, either explicitly or implicitly, regarding accuracy, reliability and marketability, suitability for a particular purpose, etc. of translation. Please be informed that the content provided may not be translated accurately due to limitations in machine translation before using this service.
