The Paid Media Collective Newsletter
The Paid Media Collective Newsletter, formerly PPC News, is a collaborative initiative offering a free, unbiased, and expert-curated resource for the latest insights in our field.
You can explore each section, focusing on Paid Search, Measurement, Paid Social, Amazon Ads, Marketing Industry, AI Developments, or Privacy & Compliance.
Please think of us as your guide in the dynamic realm of PPC, showcasing new talents, innovations, and the vital role of paid media professionals.
Wishing you a fantastic week ahead! 🌞
[Issue No. 164 - May 26th to June 1st]
Google announced at Marketing Live 2025 that Search and Shopping ads will now be embedded in AI overviews on desktop. This marks the first appearance of advertisements in AI-generated summaries. Additional examples of these AI overview ads have been shared online. [LinkedIn]
🥇 1st Contributor: Brodie Clark
Google has updated its ad display criteria on AI Overviews and the upcoming AI Mode, limiting ads to Performance Max (PMax), Search campaigns with Broad Match keywords, and Shopping campaigns. The forthcoming AI Max for Search will also be included. This change could disadvantage accounts that lack active broad match keywords or PMax campaigns and are not shopping-based. [LinkedIn]
Google has added an FAQ section to Google Ads, revealing that most common advertiser questions currently have negative answers. The key actionable insight is that ads appearing in AI Overviews are labelled as Top Ads, providing a way to monitor if changes in campaign performance are related to this new placement. This feature is currently available only to advertisers in the US; others are advised to watch the Top vs. Other segment as it develops. [LinkedIn]
🥇 1st Contributor: Georgi Zayakov
Google Maps will soon allow advertisers to use Demand Gen campaigns to serve ads via Promoted Pins, a feature announced at GML 2025. Promoted Pins are branded markers on Google Maps that display business details and promotional offers to users. This update enables ads to appear on YouTube, Discover, Gmail, Display, and now Maps, allowing advertisers to track both online and in-store conversions within a single campaign. The inclusion of Maps inventory brings Demand Gen closer to Performance Max campaigns for mid-funnel marketing strategies. [LinkedIn]
Google has introduced new features to Performance Max campaigns, adding 'Preview Ads' and 'Share Preview' buttons at the asset group level. These tools enable users to preview how ads will appear across various channels, including Search, Display, YouTube, Gmail, and Discover, in both mobile and desktop formats. The shuffle option enables exploring various ad combinations, while the share preview function provides a link for easy collaboration, improving creative reviews, client approvals, and internal feedback processes. [LinkedIn
