Selling online courses has become a lucrative industry over the last few years, with the eLearning market expected to reach $350 billion by 2025. If you have a passion for a particular subject and are knowledgeable enough to teach others, creating an online course could be the perfect opportunity for you to earn passive income and establish yourself as an authority in your field.
How to Get Started
If you're looking to start selling courses online, the first step is to get clear on your offer, ideal client, big promise, and course content. This will ensure that you're creating a high-quality product that will appeal to your target audience. To help with this process, you can use an A.I. tool like ChatGPT, which provides a comprehensive overview of your offer, big promise, and ideal client in granular detail.
Once you have your course content ready, it's important to validate your offer and enrol your first students at a beta price. One way to do this is by having a chat with your prospective students in a group setting, like a Facebook Group.
Tips for Selling Your Online Course
1. Assess your areas of expertise
Think about what you're most knowledgeable about and able to teach others. From there, think about what people might want to learn about in your field. Do market research to see if there are any gaps in the market for your field. You can create multiple courses if you identify several areas that meet the requirements for course creation.
2. Choose the right course format
Consider how your course is best presented. Most courses take several hours to complete and are performed at the student's pace or at dates set out by the teacher over several weeks. Consider a Bootcamp that condenses your teaching into a couple of high-intensity days of learning. A mini-course is a good option for covering a small, niche area of your field.
3. Create high-quality content
The key to success lies in creating high-quality content. If you're passionate about your subject, you can create courses that appeal to students. Content creation can also be a stimulating experience for course creators who are passionate about their subject.
4. Choose the right platform
There are different platforms for hosting your online course, each with varying price points and models. You can choose to subscribe to a course creation service or share revenue with a site. It's also possible to create your own course, which will require coding knowledge or the ability to find free WordPress plug-ins.
5. Focus your marketing efforts
To increase your course conversion rate, focus your marketing efforts on your target audience. Use social media, email marketing, and other online platforms to promote your course to those who are most likely to be interested in it.
6. Set the right price
When setting the price for your course, consider the value that you're providing to your students. If you're providing a high-quality course with valuable information, you can charge a premium price. However, if you're just starting out, it may be beneficial to offer your course at a lower price point to attract more students.
7. Offer bonuses and incentives
To entice students to enrol in your course, offer bonuses and incentives. This could be additional resources, a community of like-minded individuals, or a free consultation. These bonuses add value to your course and make it more appealing to potential students.
Selling online courses can be a profitable and fulfilling endeavour. With hard work, passion, and a good idea, you can create a lucrative digital course that generates passive income and establishes you as an authority in your field.
