Ray-Ban Meta Smart Glasses also a hit in Europe
The Ray-Ban Meta Smart Glasses have been making waves in Europe, despite not having AI features in the region. Stefano Grassi, the CFO of Ray-Ban's parent company EssilorLuxottica, shared during the latest quarterly results that these smart glasses are the top-selling product in 60 percent of Ray-Ban stores in the EMEA region.
During a conference call with investors, Grassi expressed his satisfaction with the performance of Ray-Ban Meta, stating, "It's an overall success story that we see. Just to give you an idea, in 60% of the Ray-Ban stores in Europe, in EMEA, Ray-Ban Meta is the bestseller in those stores. So it's something that is extremely pleasing."
Although official sales figures from EssilorLuxottica or Meta are not available, it is evident that Ray-Ban Meta Smart Glasses are gaining popularity in Europe. The product is available in at least 25 Ray-Ban stores out of the 42 located in EMEA countries where it is supported.
Future Updates and Features
Despite the absence of certain AI features due to regulatory reasons, European customers are still drawn to the Ray-Ban Meta Smart Glasses. Meta recently announced plans to introduce new AI features, such as real-time translation between English, French, Italian, and Spanish, as well as the ability to provide users with reminders of past visual experiences.
Furthermore, there are reports that Meta is planning to launch glasses with a simplified viewfinder display in the coming year. It remains uncertain whether EssilorLuxottica will be involved in the development of these display glasses, as the partners have recently extended their partnership for the next decade.
Unlike the advanced AR technology featured in the Orion prototype, the upcoming display glasses are not expected to be full-fledged AR glasses. Meta's CTO emphasized in a recent Q&A session on Instagram that there is a spectrum of possibilities beyond just AR glasses.
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